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Privacy Policy

Last updated: 10 May 2026

This Privacy Policy explains how Pawmify.co.uk collects, uses, shares and protects your personal information when you visit our website, place an order, contact us or use our services.

Pawmify.co.uk is operated by Pawmify Pet Marketplace LLC, a limited liability company registered in the State of Delaware, USA, under registration/file number 10540138.

Pawmify.co.uk is part of the wider Pawmify ecosystem, alongside Pawmify.io and Pawmify.us.

For privacy questions, requests or complaints, you can contact us at:

hello@pawmify.co.uk

1. Who we are

For the purposes of applicable data protection laws, Pawmify Pet Marketplace LLC is the controller of the personal information collected through Pawmify.co.uk.

Our details are:

Pawmify Pet Marketplace LLC
Operating Pawmify.co.uk
Delaware LLC Registration/File No.: 10540138
Website: www.pawmify.co.uk
Email: hello@pawmify.co.uk
Business address: 131 Continental Drive, Suite 305, Newark, DE, USA

We do not currently have a physical office, branch or appointed privacy representative in the United Kingdom. Privacy questions and requests should be sent directly to us using the contact details above.

If this changes, or if we appoint a UK representative in the future, we will update this Privacy Policy.

2. Personal information we collect

We may collect the following types of personal information.

Information you provide to us

This may include:

  • your name;
  • email address;
  • phone number;
  • billing address;
  • delivery address;
  • order details;
  • customer service messages;
  • return and refund requests;
  • reviews, feedback or survey responses;
  • newsletter preferences;
  • any other information you choose to provide when contacting us.

We do not intentionally collect full payment card details. Payment information is processed by our payment providers and/or ecommerce platform providers.

Information collected automatically

When you visit Pawmify.co.uk, we may automatically collect:

  • IP address;
  • browser type and version;
  • device type;
  • operating system;
  • pages viewed;
  • referring URLs;
  • approximate location;
  • date and time of visits;
  • cookie and tracking information;
  • website usage and performance data.

Information from third parties

We may receive information from third-party service providers, including:

  • ecommerce platform providers;
  • payment providers;
  • delivery and fulfilment partners;
  • analytics providers;
  • advertising platforms;
  • fraud prevention tools;
  • customer support tools.

3. How we use your personal information

We use your personal information to:

  • process and fulfil your orders;
  • take payments and prevent fraud;
  • arrange delivery;
  • provide customer support;
  • process returns, refunds and complaints;
  • send order confirmations and service updates;
  • manage your account, if you create one;
  • improve our website and customer experience;
  • personalise parts of your shopping experience;
  • send marketing communications, where permitted by law;
  • understand product demand and customer preferences;
  • comply with legal, tax, accounting and regulatory obligations;
  • protect our business, customers, website and systems.

4. Our lawful bases for using personal information

We only use your personal information where we have a lawful basis to do so.

Depending on the situation, we may rely on:

Contract

We use your information to process your order, take payment, arrange delivery, provide customer support and manage returns or refunds.

Legal obligation

We may use your information to keep accounting records, respond to lawful requests, comply with tax rules, consumer protection rules or other legal obligations.

Legitimate interests

We may use your information to improve our services, prevent fraud, secure our website, manage business operations, understand customer behaviour and protect our legal rights.

When we rely on legitimate interests, we consider whether our interests are overridden by your privacy rights.

Consent

We may rely on consent for certain marketing activities, cookies or similar technologies where consent is required.

Where we rely on consent, you can withdraw your consent at any time.

5. Ecommerce platform and payment providers

Pawmify.co.uk may use third-party ecommerce, payment and checkout service providers to operate the online store, process orders, manage checkout, take payments and provide ecommerce services.

These providers may process personal information on our behalf, and in some cases may process certain information under their own privacy terms.

We remain responsible for explaining how Pawmify.co.uk uses personal information collected through our website.

6. Marketing communications

We may use your email address to send marketing messages about Pawmify products, offers or updates where permitted by law.

We will only send marketing emails where:

  • you have given consent; or
  • you are an existing customer and the law allows us to contact you about similar products or services.

Where we rely on the existing customer "soft opt-in", we will give you a clear opportunity to opt out when we collect your contact details and in every marketing message we send.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at:

hello@pawmify.co.uk

7. Cookies and similar technologies

Pawmify.co.uk uses cookies and similar technologies to operate the website, remember preferences, analyse traffic, improve performance and support advertising or personalisation.

Some cookies are necessary for the website to work properly. Other cookies, such as analytics, advertising or personalisation cookies, may require your consent.

You can manage your cookie preferences through our cookie banner or your browser settings.

For more information, please read our separate Cookie Policy.

8. Who we share personal information with

We may share your personal information with trusted third parties where necessary to operate our business and provide our services.

This may include:

  • ecommerce platform providers;
  • payment processors;
  • delivery companies;
  • fulfilment providers;
  • fraud prevention providers;
  • customer support platforms;
  • analytics providers;
  • marketing and advertising partners;
  • professional advisers, such as accountants or lawyers;
  • regulators, authorities or law enforcement, where required by law.

We only share personal information where necessary and where there is an appropriate lawful reason to do so.

9. International transfers

Pawmify Pet Marketplace LLC is registered in the United States, and some of our service providers may be located outside the United Kingdom.

This means your personal information may be transferred to, stored or processed in countries outside the UK.

Where required, we use appropriate safeguards for international transfers, such as contractual protections, data transfer agreements, adequacy regulations, transfer risk assessments or other lawful transfer mechanisms.

10. How long we keep personal information

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.

For example:

  • order records may be kept for tax, accounting and legal purposes;
  • customer service messages may be kept to manage support history and resolve disputes;
  • marketing preferences may be kept until you unsubscribe or withdraw consent;
  • technical and analytics data may be kept for a shorter period unless needed for security, fraud prevention or legal reasons.

When personal information is no longer needed, we will delete it, anonymise it or securely store it until deletion is possible.

11. How we protect personal information

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, disclosure or alteration.

However, no website, system or online transmission is completely secure.

If you create an account, you are responsible for keeping your login details and password confidential.

12. Your privacy rights

Depending on where you live and the laws that apply, you may have rights over your personal information.

These may include the right to:

  • access the personal information we hold about you;
  • correct inaccurate or incomplete information;
  • request deletion of your personal information;
  • restrict how we use your information;
  • object to certain processing;
  • request a copy of your information in a portable format;
  • withdraw consent where processing is based on consent;
  • complain to a data protection authority.

To exercise your rights, contact us at:

hello@pawmify.co.uk

We may need to verify your identity before responding to your request.