Privacy policy
Last updated: 8 May 2026
This Privacy Policy explains how Pawmify.co.uk collects, uses, shares and protects your personal information when you visit our website, place an order, contact us or use our services.
Pawmify.co.uk is operated by Pawmify Pet Marketplace LLC, a limited liability company registered in the State of Delaware, USA, under registration number 10540138.
Pawmify.co.uk is part of the wider Pawmify ecosystem, alongside Pawmify.us and Pawmify.io.
For privacy questions, you can contact us at:
1. Who we are
For the purposes of applicable data protection laws, Pawmify Pet Marketplace LLC is the controller of the personal information collected through Pawmify.co.uk.
Our details are:
Pawmify Pet Marketplace LLC
Delaware LLC Registration No.: 10540138
Website: www.pawmify.co.uk
Email: concierge@pawmify.io
If we appoint a UK data protection representative, their details will be listed here:
UK representative: [Insert details, if applicable]
2. Personal information we collect
We may collect the following types of personal information:
Information you provide to us
This may include:
- your name;
- email address;
- phone number;
- billing address;
- delivery address;
- payment information;
- order details;
- customer service messages;
- return and refund requests;
- reviews, feedback or survey responses;
- newsletter preferences.
We do not intentionally collect full card details. Payment information is processed by our payment providers and/or Shopify.
Information collected automatically
When you visit Pawmify.co.uk, we may automatically collect:
- IP address;
- browser type and version;
- device type;
- operating system;
- pages viewed;
- referring URLs;
- approximate location;
- date and time of visits;
- cookie and tracking information.
Information from third parties
We may receive information from third-party service providers, including:
- Shopify;
- payment providers;
- delivery and fulfilment partners;
- analytics providers;
- advertising platforms;
- fraud prevention tools;
- customer support tools.
3. How we use your personal information
We use your personal information to:
- process and fulfil your orders;
- take payments and prevent fraud;
- arrange delivery;
- provide customer support;
- process returns, refunds and complaints;
- send order confirmations and service updates;
- manage your account, if you create one;
- improve our website and customer experience;
- personalise parts of your shopping experience;
- send marketing communications, where permitted;
- understand product demand and customer preferences;
- comply with legal, tax, accounting and regulatory obligations;
- protect our business, customers, website and systems.
4. Our lawful bases for using personal information
We only use your personal information where we have a lawful basis to do so.
Depending on the situation, we may rely on:
- Contract — to process your order, take payment, arrange delivery and provide customer support.
- Legal obligation — to keep accounting records, respond to lawful requests and comply with consumer, tax or regulatory requirements.
- Legitimate interests — to improve our services, prevent fraud, secure our website, manage business operations and understand customer behaviour.
- Consent — for certain marketing activities, cookies or similar technologies where consent is required.
Where we rely on consent, you can withdraw your consent at any time.
5. Shopify and our ecommerce platform
Pawmify.co.uk is powered by Shopify, which helps us operate our online store, process orders, manage checkout and provide ecommerce services.
Shopify may process personal information on our behalf and may also process certain information in accordance with its own privacy terms. Shopify’s own privacy policy says that customers should contact the merchant for questions about how a store processes personal data. Shopify also states that using Shopify tools alone does not guarantee GDPR compliance, so the merchant remains responsible for its own privacy obligations.
6. Marketing communications
We may use your email address to send marketing messages about Pawmify products, offers or updates where permitted by law.
We will only send marketing emails where:
- you have given consent; or
- you are an existing customer and the law allows us to contact you about similar products or services.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at:
The ICO guidance says organisations must not send marketing emails or texts to individuals without specific consent, except in limited cases such as the “soft opt-in” for previous customers.
7. Cookies and similar technologies
Pawmify.co.uk uses cookies and similar technologies to operate the website, remember preferences, analyse traffic, improve performance and support advertising or personalisation.
Some cookies are necessary for the website to work properly. Other cookies, such as analytics or advertising cookies, may require your consent.
You can manage your cookie preferences through our cookie banner or your browser settings.
For more information, please read our separate Cookie Policy.
The ICO states that where cookie data is not anonymous, UK GDPR may also apply, and non-essential cookies require appropriate consent under PECR rules.
8. Who we share personal information with
We may share your personal information with trusted third parties where necessary to operate our business and provide our services.
This may include:
- Shopify;
- payment processors;
- delivery companies;
- fulfilment providers;
- fraud prevention providers;
- customer support platforms;
- analytics providers;
- marketing and advertising partners;
- professional advisers, such as accountants or lawyers;
- regulators, authorities or law enforcement, where required by law.
We only share personal information where necessary and where there is an appropriate reason to do so.
9. International transfers
Pawmify Pet Marketplace LLC is registered in the United States, and some of our service providers may be located outside the United Kingdom.
This means your personal information may be transferred to, stored or processed in countries outside the UK.
Where required, we use appropriate safeguards to protect personal information transferred internationally, such as contractual protections or other lawful transfer mechanisms.
10. How long we keep personal information
We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.
For example:
- order records may be kept for tax, accounting and legal purposes;
- customer service messages may be kept to manage support history and resolve disputes;
- marketing preferences may be kept until you unsubscribe or withdraw consent;
- technical and analytics data may be kept for a shorter period unless needed for security or legal reasons.
When personal information is no longer needed, we will delete it, anonymise it or securely store it until deletion is possible.
11. How we protect personal information
We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, disclosure or alteration.
However, no website, system or online transmission is completely secure. You are responsible for keeping your account details and password confidential, where applicable.
12. Your privacy rights
Depending on where you live and the laws that apply, you may have rights over your personal information.
These may include the right to:
- access the personal information we hold about you;
- correct inaccurate or incomplete information;
- request deletion of your personal information;
- restrict how we use your information;
- object to certain processing;
- request a copy of your information in a portable format;
- withdraw consent where processing is based on consent;
- complain to a data protection authority.
To exercise your rights, contact us at:
We may need to verify your identity before responding to your request.
13. Children’s privacy
Pawmify.co.uk is not intended for children.
We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at:
14. Third-party websites
Pawmify.co.uk may contain links to third-party websites, apps or services.
We are not responsible for the privacy practices, content or security of third-party websites. You should read their privacy policies before providing personal information to them.
15. Complaints
If you have a concern about how we use your personal information, please contact us first at:
If you are in the United Kingdom, you may also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.
Website: www.ico.org.uk
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
If we make significant changes, we will take appropriate steps to notify you, such as posting an updated version on this page or contacting you where required.
The latest version will always be available on Pawmify.co.uk.
17. Contact us
For privacy questions or requests, please contact:
Pawmify Pet Marketplace LLC
Operating Pawmify.co.uk
Delaware LLC Registration No.: 10540138
Email: concierge@pawmify.io
Business address: 131 Continental drive 305 Newark, DE, USA